IF YOU’RE READING THIS, YOU NEED AN EXPERT WRITER WHO CAN WORK WITH YOU AT A STRATEGIC LEVEL.



MAYBE YOU’RE WORKING ON A DOCUMENT YOU CAN’T AFFORD TO MESS UP, AND YOU’VE GONE THROUGH YOUR SECOND FREELANCE WRITER. IT MIGHT BE A COMPANY NARRATIVE THAT YOU NEED TO GET RIGHT BEFORE YOU GET MILLIONS IN FUNDING. PERHAPS IT’S A BLOG POST THAT COMMUNICATES YOUR COMPANY’S THESIS, THAT YOU’D WANT EVERY CLIENT TO SEE. THESE DOCUMENTS COULD LITERALLY EARN OR SAVE YOU MILLIONS OF DOLLARS. YOU NEED AN EXPERT WRITER TO HELP YOU COMMUNICATE IT.

The craft of writing is at the crux of my approach and working process. I write to think clearly, to communicate, and to teach. While most of the world knows the product of writing as “content,” it doesn’t quite encapsulate the vastness that is writing. Whether it’s about narrative distillation, category creation, or building a media arm, all of that starts with writing. If you want to start your own publication, or write a book, learn how to write an article.

While I’ve always been fascinated by the world of technology, it was the stories from Wired magazine that really took me down a rabbit hole of tech. When I started my first blog at 15 years old, I imitated Wired, Gizmodo, and Engadget, and wrote about the things that caught my interest—gadgets, software, and technology culture. Technology has always been about people; it’s just another way to bring people together. I also bring experience in the craft of collaborative ghostwriting.

I work in marketing because I love stories. I believe that enthusiasm is contagious, expertise can change lives, and communication and culture scales relationships. I’m enthusiastic and can offer structures and resources to create media based on expertise and vision. I can also support you in amplifying the reach of that media.

Fast Company

I publish my writing (and republish some of my blog posts) at Fast Company.

Links to more info ⤵
I tried writing with AI. The results were surprising
You should never work on weekends unless you’re doing one thing
One simple trick to make any deadline manageable

Lifehacker (Gawker Media)

I joined Gawker Media as a staff writer for Lifehacker and wrote over a hundred posts.

Links to more info ⤵
How to Create Your Own Luck
How We Work 2015: Herbert Lui’s Gear and Productivity Tips
How to Make Reading Less Like a Lecture and Get "Sucked In" Every Time

Blog

If you want to really dig into my writing process, check out my blog.

Links to more info ⤵
Don’t think to write, write to think (discussion at Hacker News and Twitter)
Bill Watterson, Picasso, and HN on self promotion (discussion at Hacker News)
How to distribute your writing


Slack content strategy series

I appreciated Slack’s brand, writing, and content strategy, so I spent 50+ hours analyzing how they communicate. I distilled 50 pages of notes into three articles. Over 46,000 people have read these articles.

Links to more info ⤵
Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month
How Slack’s Content Strategy Expanded from a Single Page to a Media Company
How the Slack Blog’s Content Strategy Works

Herbert Lui is a gifted writer, an original observer, and a truly creative thinker. He always has something to say that’s smart, fresh—and generous.

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Rob Walker
(Journalist and author, “The Art of Noticing”)

Any one of Herbert Lui’s inspired yet down-to-earth prompts has the potential to get you unstuck and to reconnect to the energy that fuels meaningful productivity. But to have so many collected in one place makes them even more powerful: somewhere, here, is the remedy for almost any creative block you might encounter. I know I’ll be returning to Creative Doing again and again.

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Oliver Burkeman
(New York Times bestselling author, “Four Thousand Weeks: Time Management for Mortals”)

Herbert has written one of the finest and most useful books on Creativity I have ever devoured. I was so enamoured, I invited him to speak to my McGill University MBA class. He was insightful, engaging and an upbeat presence...qualities that make him not just a notable speaking presence, but a pretty fine human being.

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Andy Nulman
(Lecturer, McGill University. Co-founder, Just for Laughs)

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A$AP Ferg
(Recording artist, designer, entrepreneur)